Mainstream TV Networks vs Digital Providers: The Transformation of Competition and the Emergence of New Content, within the Context of Global Content Consumption and Innovation

Linear TV more info networks have long been recognized as traditional television models, relying on scheduled programming via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and onl

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